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SAMSUNG
CAR MODE
Connected Car Experience​, 2015
Photo credit:www.vw.com
An In-car smartphone app targeted towards user’s safety when driving.
Car Mode enables user to use key features of their Samsung phone allowing them to keep their eyes on the road. User can make and receive calls, sendtext messages and listen to music. Car Mode also helps user with directions while navigating. All
these can also be done simply by using voice commands. Car Mode also works on a standalone mode for cars which do not support MirrorLink functionality.
Anchor 1
My Role
Defined design directions for Car Mode app.
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Led the design for Voice User Experience (S-Voice).
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Defining strategies for VUX of incoming notification, messages, call, music, navigation, weather, etc.
Collaboration with teams spread out globally.
Design documentation for product development.
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Conducted usability testing for later versions of the app.
The Process
![]() Heuristic Review | ![]() Mind Mapping - User in Car Scenario | ![]() Smartphone Usage in Car |
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![]() Inferences - User Needs & Wants | ![]() Ideation on App Features | ![]() Approach for Voice in Car |
![]() Voice Scenarios for Mobile & Car | ![]() Key Voice Enabled Screens | ![]() Voice Flow - Read Message |
![]() Testing on simulator |
Car Mode Application
Home Screen

S-Voice Enabled Weather Screen

Multiple Message Read Screen

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